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Outdoor Marketing Events & You

By Roger Noel, MA Spring is here, and warmer temperatures won’t be too far behind.  That makes now a great time to consider hosting or sponsoring a...

Considerations for Achieving Your Trade Show Objectives

Just like a rock climber, it's important to plan your next step to achieving your goal.  Don’t wait until the last minute to plan your company’s trade show exhibit design, and use visual cues that tie in with your message.  LED wall animations look very cool, but their content should be designed as in integral part of what you are communicating to your audience. 

The best advice is to start planning your design months out, and brainstorm with your marketing and sales teams to tie it in to the campaign you’ll be promoting.

Stand Out from the Crowd with An Effective Exhibit Design

Attractive and inviting trade show displays are more effective at drawing attention to your exhibit. After all, it's their first impression of your company and it's what will draw them in to it. Once they're there, treat them like you would like to be treated. Above all, be welcoming and genuine. People can smell a sales pitch a mile away. You can create your own trifecta of positive experiences if you plan well for your exhibit.

Printer Fest: Get Noticed with Large-Format Dye Sublimation & Latex Printing

MAXIMIZE YOUR PRESENCE
Maximizing your presence at a trade show is vital to increasing traffic to your exhibit. Increased traffic can lead to more interactions with potential clients, which in turn can grow your company’s sales. Your company may have prime real estate on the trade show floor, but if your exhibit is uninspiring and doesn’t command attention, it’s just going to be camouflaged in a sea of competitors.